If you are making VRChat assets and finally ready to start selling, congrats. You are stepping into a fast-growing, creatively wild market.
Someone recently asked in our Discord:
A few things I’m looking for help with are:
These are the exact questions that separate a smooth launch from a support nightmare. Here is the 2026 version.
Your goal is simple: the buyer imports your files and gets results without hunting for missing parts.
| Include | Why it matters | Notes |
|---|---|---|
| Unity package (.unitypackage) | Fast import for most buyers | Keep it clean and minimal |
| Prefab(s) + demo scene | Lets buyers verify it works | One-click test scene reduces refunds |
| Textures (PNG) | Buyers expect source textures | Name them clearly |
| Toggles and anims | Makes it feel premium | Optional but highly valued |
| README setup | Cuts support tickets | Add Unity version, steps, troubleshooting |
| License / terms | Prevents drama | State personal use, no redistribution, upload rules |
| Preview images | Drives conversion | Buyers decide in 3 seconds |
| Include | When to include it |
|---|---|
| Blender file | If you sell a model, edits, or weight fixes |
| Quest version | If your audience expects Quest support |
| Variants folder | PC, Quest, Lite, Full, different materials |
| Changelog | If you plan updates |
Do not casually bundle stuff you do not have the rights to redistribute. This includes paid shaders, paid scripts, or anything with a license that forbids redistribution.
VRChat’s legal pages also make it clear their materials are licensed and have restrictions, so treat SDK related distribution with care. Link buyers to install VRChat tools via the official Creator Companion instead of shipping everything inside your package.
Most storefronts do not bring traffic by themselves. Pick the platform that matches your strategy, then market with socials, Discord, and creator communities.
| Platform | Best for | Platform fees | Tax handling | Notes |
|---|---|---|---|---|
| Sellfy | Branded store that scales | No Sellfy transaction fee | Not Merchant of Record | Great “real shop” feel. Solid for bundles, sales, and long-term stores |
| Gumroad | Start fast, minimal setup | 10% + $0.50 per sale (direct) | Merchant of Record since Jan 1, 2025 | Fees hurt at scale, but tax handling is a major convenience |
| Payhip | Fee ladder, good starter option | Free: 5% Plus: 2% Pro: 0% | Handles EU and UK VAT for digital products | Clean storefront and simple pricing |
| Jinxy | VRChat-native audience | You choose platform fee | Uses Stripe or PayPal | Built for avatars and VR assets. Some built-in visibility options |
If you want the detailed breakdown, read this: https://vrcmods.com/blog/sellfy-vs-gumroad-vs-payhip-best-storefront-for-selling-vrchat-avatars-2026
If you want a branded store that does not take a platform cut on every sale, Sellfy is a strong long-term pick.
Your description should answer buyer questions before they ask them.
| Section | What to include |
|---|---|
| Title | Clear name + what it is |
| Compatibility | Unity version, PC and Quest support, SDK requirement |
| Includes | Bullet list of exactly what files are included |
| Features | Toggles, blendshapes, physbones, customization |
| Requirements | Any dependencies the buyer must install |
| License | Personal use rules, redistribution rules, upload rules |
| Support | Where to ask for help, Discord, email, FAQ |
★ Cyber Kitty Ears (VRChat Accessory)
Unity 2022.3
PC: Yes | Quest: Optional version included
Includes:
- Unitypackage
- Prefab + demo scene
- 2 texture sets
- Toggle-ready anims
- README + license
License: Personal use. No redistribution. Public uploads allowed only on accounts you own.
People do not buy what they cannot understand. Your previews do most of the selling.
| Asset | Why it converts |
|---|---|
| Thumbnail with bold text | Stops the scroll |
| 10 to 20 second video | Shows toggles, glow, physbones |
| 4 to 8 screenshots | Proves quality and angles |
| Toggle grid image | Buyers love “what is included” clarity |
| In-world shots | Adds vibe and trust |
Custom work can pay well, but only if you run it like a business.
| If this is you | Do customs? |
|---|---|
| You want stable product income | Focus on products first |
| You get overwhelmed by client messages | Avoid customs for now |
| You can scope work and say no | Yes, with rules |
| You have a queue and clear pricing | Yes, it scales better |
| Rule | Why |
|---|---|
| Deposit required (at least 50%) | Filters time wasters |
| Written scope + revision limit | Prevents endless changes |
| Milestones | Keeps projects moving |
| Clear delivery format | Prevents confusion |
| No rush promises | Saves your sanity |
Start simple:
Most top sellers win by doing one thing really well: a flagship all-in-one avatar or asset that buyers trust. Then they expand with props, clothing, and bundles.